Strategy Partnership — SF Agency × Lauren
Prepared for  Lauren  · Strategy Partnership · May 2026

A strategy partner for your children's fashion brand.

Not another agency to run your ads — a partner to build strategy with you, week to week. One regular check-in, creative direction, competitor intelligence, and a clear read on what's working across Meta, TikTok and Google.

Prepared for Lauren From SF Agency Valid 30 days
Your brand, where it stands today
£5,000 / month
current ad spend on Meta
1 year+
running Meta ads — data to work with
Meta · TikTok · Google
TikTok & Google freshly set up
Scale — the right way
grow spend without guessing
01 What you asked for

You don't need another agency.
You need a partner.

You've run Meta ads yourself for over a year. You know your brand. What's missing isn't someone to take the account off your hands — it's someone in the room with you, every week, telling you the truth about what's working.

Our approach

Built for children's fashion

Strategy shaped around how parents actually buy children's fashion — seasons, sizing, gifting and repeat purchase. Specific to your category, not a recycled template.

Our approach

Clear scaling calls

A straight read every week on what to scale and what to cut — so when something works, you double down on it with confidence rather than a hunch.

Our approach

Honest creative feedback

A second pair of eyes on every ad and landing page — flagging what isn't landing and reworking it with you before budget gets wasted on it.

02 How the partnership works

One weekly check-in.
Plus us in your corner all week.

A simple, predictable rhythm — structured enough to drive decisions, light enough to never get in your way. You keep your hands on the account you know best — you just never have to make a call alone again.

Every week

The weekly check-in

One structured call. We review the numbers across all three channels, decide what changes, and agree the single most important move for the week ahead.

Between calls

Async support

You have us on WhatsApp and email all week. Quick gut-checks, copy reviews, ‘should I push this?’ — answered the same day, so you're never stuck.

Every month

The monthly deep-dive

Once a month we go wide: full account audit, refreshed competitor intelligence, and a written strategy plan for the next 30 days — what to test, what to scale.

03 What's included

Strategy, creative direction
and a review of every channel.

Meta, Google and TikTok — all three reviewed, every week. You spend the budget; we make sure it's spent on the right things, in the right places, with the right creative.

Creative strategy

What to make next. Concepts, angles, hooks and formats mapped to a children's fashion buyer — so your shoots produce ads that actually convert, not just look nice.

Meta Ads review

A full read on your year-plus of Meta data — account and campaign structure, creative performance, audiences and budget. What to scale, what to kill.

Google Ads review

Search, Shopping and Performance Max on your new Google setup — structure, keywords, product feed quality, and where spend is leaking before it can scale.

TikTok Ads review

Setup, targeting and creative review for your new TikTok channel — whether it's pulling its weight, and whether it deserves more of your budget.

Copy & messaging

An honest, line-by-line review of ad copy and landing pages. We flag what isn't landing — and rewrite it with you, before it eats budget.

Scaling decisions

A clear answer to the only question that matters: where should the next £1,000 of spend go? More of what works, off what doesn't — every week.

04 Competitor intelligence

We watch your competitors
so you don't have to guess.

Every month, a full competitive picture — paid and organic, across Instagram and Google. You'll know exactly what other children's fashion brands are doing, what's working for them, and where the gaps are for you.

Instagram & Meta ad teardowns

Every ad your competitors are running, pulled straight from the Meta Ad Library. Which creatives have been live longest — the proven winners — plus their hooks, formats and offers.

Google PPC analysis

What competitors bid on, the Search and Shopping ads they run, their estimated spend — and the keywords quietly draining budget that you should never be paying for.

SEO visibility analysis

Where competitors rank organically, the search terms driving their free traffic, and the keyword gaps your brand can own — so paid isn't your only lever for growth.

Ad creative analysis

A structured teardown of competitors' winning creative — angle, hook, pacing, offer — turned into clear briefs you can actually take into your next shoot.

This is where we go deeper than a typical ads agency.

Most agencies glance at a competitor's Instagram feed and call it research. We run the full picture — paid and organic, Meta and Google. Deep SEO and PPC competitive analysis is core capability here, not an add-on: keyword intelligence, spend estimates, ranking gaps and creative teardowns, delivered every month so your strategy is built on what the market is actually doing.

05 Proof — fashion e-commerce

Jo.S — a fashion brand we've
partnered with for 2+ years.

A Polish fashion e-commerce brand running a similar ad budget to yours — around £1,000 a week. Great product, loyal local following — but plateaued, with no paid acquisition engine. We built one. Two years on, it still runs.

7–10×
ROAS on Meta ads
The brand had a ceiling: a strong product and a loyal audience, but no scalable way to reach new buyers. We built a profitable ads engine — and a pre-sale model where new collections sell out before they're even produced.
€50K
revenue per collection
7–10×
ROAS on Meta — consistently
1,500
recurring customers in the system
0
products left on the shelf

The model that changed everything: photoshoot → immediate ad launch → collection sold out before production finishes. Pre-sale demand funds the inventory, instead of inventory risking the cash.

It works because of exactly the partnership being proposed here — creative direction, weekly read on the numbers, and competitor analysis driving every decision — across Meta, Google and Google Shopping. Two years in, the brand still grows on the same engine.

06 The outcome

What good looks like
by month three.

Not a promise of a number — a clear picture of what changes once you have a strategy partner in your corner every week. This is what the partnership is built to deliver.

A proven creative playbook

You know which angles, hooks and formats actually convert for your brand — on tap for every shoot, instead of starting from a blank page each time.

Your numbers, known cold

CPA, ROAS and what each channel truly returns — clear enough that scaling spend becomes a decision, not a gamble.

A verdict on TikTok & Google

Your two new channels either scaling with proof behind them, or cut — so every pound of budget flows to what's actually working.

Competitors fully mapped

You know the ads they run, the keywords they bid on and where they rank — and the gaps your brand can take before they do.

07 Pricing

One simple monthly fee.

No setup fee. No long lock-in. Month to month — this is a partnership, and it should earn its place every month.

Monthly Strategy Partnership
£1,500 / month
Month to month · cancel any time with 30 days' notice
  • One weekly strategy check-in call
  • Async support on WhatsApp & email
  • Creative strategy & shoot direction
  • Meta Ads review & recommendations
  • Google Ads review & recommendations
  • TikTok Ads review & recommendations
  • Ad copy & landing page reviews
  • Weekly scaling decisions
  • Monthly competitor intelligence report
  • Monthly written strategy plan
What this replaces: a full-time marketing strategist in the UK costs £4,000+ a month in salary alone — a fractional CMO, considerably more. The £1,500/month is that strategic layer, without the headcount.

This is advisory, not done-for-you. You keep ownership of your accounts and your ad spend — it goes directly to the platforms, never through us. We're the strategy partner on every decision.

Month one is the audit. No lock-in.

Your first month is a full audit of all three channels plus your first competitor intelligence report — the baseline every decision is built on. If it's not obviously worth it after that, walk away: month to month, 30 days' notice, no minimum term. The partnership has to earn its place every single month.

08 Getting started

Three steps to your first check-in.

From yes to your first strategy call — about a week.

1

Confirm & kick off

You confirm the partnership and we book a short kickoff call to learn the brand, the goals and the season ahead.

2

Access & first audit

You give us viewing access to Meta, Google and TikTok. We run the full audit and first competitor report.

3

First weekly check-in

We walk you through the findings, agree the first moves, and lock in your regular weekly check-in slot.

Start the partnership

We usually reply within a few hours · +971 58 621 3939