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From Local Favorite to Sold-Out Collections
How we built a full growth engine for Jo.S — a Japanese-inspired fashion brand in Poland — turning a plateaued audience into a pre-sale machine that sells out every collection.
Premium Product, Plateaued Growth
Jo.S had Vogue features, loyal customers, and a beautiful product — but no digital infrastructure to scale beyond word-of-mouth. Growth had hit a ceiling.
The core problem: Jo.S was selling through word-of-mouth and a basic social presence. No Shopify, no ad accounts, no CRM, no follow-ups. The brand had earned a loyal audience — but had no way to find new customers or turn one-time buyers into repeat ones.
What We Built
A complete growth engine — from creative production and paid acquisition to Shopify automation and CRM-driven retention.
Social Media & Creative
Competitor analysis, content planning, and creative development. We organized and directed content shoots to build a consistent, scroll-stopping brand presence that matched Jo.S's premium positioning.
Paid Advertising
Meta Ads and Google Ads/Shopping campaigns, continuously tested and optimized around each collection launch. Every euro of ad spend tracked from click to purchase.
Shopify & E-commerce
Full Shopify setup — product pages, checkout optimization, and payment integrations. Built to convert traffic into orders while preserving Jo.S's refined aesthetic.
CRM & Retention System
CRM integration with automated follow-ups, abandoned cart recovery, and loyalty card management. Turned one-time buyers into 1,500 recurring customers — the real growth engine.
2+ Years of Consistent Growth
Here's what the growth engine produced — tracked across every collection launch.
Collections sell out during pre-orders — before physical inventory arrives. The workflow: professional shoot → immediate ad launch across Meta and Google Shopping → orders flood in → collection sold out before it hits the shelf.
The Pre-Sale Engine
The real breakthrough wasn't just running profitable ads — it was building a system where every new collection becomes a revenue event before production is complete.
With CRM automation handling follow-ups and loyalty cards driving repeat purchases, each collection launch compounds on the last — growing the customer base with every cycle.
After 2+ years, the constraint isn't demand. It's production capacity. Every collection of 250-350 items sells out — and the waitlist grows.
Ready to Build Your Growth System?
Whether you're in e-commerce, hospitality, or services — the same system of paid acquisition, creative production, and CRM automation applies. The mechanics are universal.
Book a 30-Minute Strategy Call