A profitable Meta ads engine for Grab & Grow
We run paid acquisition for your iced protein coffee — built around women 30+, designed to bring in first orders and turn them into repeat buyers.
We run the paid side. End to end.
One team handling acquisition for Grab & Grow — ads, testing, creative variety, and the analysis that keeps spend efficient.
Meta Ads management
Facebook & Instagram campaigns — built, launched, tested and scaled. Audience and budget decisions made weekly.
Audience targeting
Find and refine the women 30+ segments that buy — interests, lookalikes, and retargeting for repeat purchase.
Creative diversity
You supply the static creatives — we extend them into motion, new formats and fresh angles so ads don't fatigue.
Landing page optimization
We audit and review your product and checkout pages for conversion — clear advice and fixes to prioritise. Advisory only, not a redesign.
Competitor analysis
Ongoing monitoring of competing coffee & protein brands via the Meta Ad Library — what they run, what's working, where the gaps are.
Social media advice
Direction on organic content — what to post, what formats convert, how to feed the ads. Advisory; we don't manage the accounts.
What €2,000/mo in ad spend can do.
Honest math first. At a ~€36 average order and 50% gross margin, every order returns roughly €18 of profit before marketing. That sets the rules.
| Scenario | Blended ROAS | Revenue / mo | Orders | Gross profit | Net after ad spend + fee |
|---|---|---|---|---|---|
| Break-even | 2.75x | €5,500 | ~153 | €2,750 | €0 |
| Conservative | 2.5x | €5,000 | ~139 | €2,500 | −€250 |
| Target | 3.5x | €7,000 | ~194 | €3,500 | +€750 |
| Strong | 4.5x | €9,000 | ~250 | €4,500 | +€1,750 |
We've built profitable e-commerce ad engines before.
Joe S — a fashion e-commerce brand we've run paid acquisition for since 2024. A good product stuck at a ceiling, turned into a consistent, profitable ads machine.
Simple. Scaled to your budget.
A one-time setup fee, then a flat monthly management fee. Ad spend is paid by Grab & Grow direct to Meta. Priced in euro.
| Item | Fee | Notes |
|---|---|---|
| Setup Account setup, tracking check, campaign build, audience & creative plan | €375 | One-time |
| Management Ads management, creative diversity, LP review, competitor & social advice, reporting | €750 | Per month |
| Ad spend Paid by Grab & Grow direct to Meta — starting at ~€2,000/mo | at cost | Not invoiced by us |
| Month 1 | €1,125 | €375 setup + €750 management (excl. ad spend) |
Reporting: a short weekly update + a bi-weekly call. We track ROAS, CPA, revenue, and creative performance.
What's in. What's not.
Listed plainly so there's no ambiguity. Anything in the right column can be added with a separate quote.
✓ In scope
- Meta Ads (Facebook + Instagram) management
- Audience research, testing & retargeting setup
- Creative diversity — motion, formats and angle variations from your existing assets
- Landing page conversion review — audit, advice & prioritised fixes
- Competitor ad analysis via Meta Ad Library
- Social media advice — organic content direction
- Conversion tracking check — pixel health
- Weekly report + bi-weekly call
✕ Not in scope
- Landing page or website redesign / rebuild
- New static creative production — Grab & Grow supplies base creatives
- Organic social media management / posting
- Email & SMS marketing build
- Google, TikTok or other ad platforms
- Influencer partnerships or PR
- Photo / video production shoots (quoted separately if needed)
Terms: Monthly billing in advance · Ad spend paid by Grab & Grow direct to Meta · Rolling monthly, 30-day notice to cancel · Management fee steps up to €1,375/mo once ad spend exceeds €4,000/mo · Proposal valid 30 days