Cotec — Growth Proposal · SF Agency
Cotec · Growth Proposal · May 2026

Owning the UAE's Microsoft + AI Working-Pro Lane

A phased acquisition system to launch Cotec's live, instructor-led courses to UAE working professionals — built one funnel at a time, gated on real signal.

Prepared for Cotec By SF Agency, Dubai Validity 30 days
Talk on WhatsApp See pricing →
Hero image
Upload: instructor portrait or
working-professional shot
01 The opening

7 of 8 UAE training competitors aren't running paid Meta.

We mapped every active UAE training provider and pulled their Meta Ad Library. The auction Cotec is buying into has one serious advertiser, not a crowded category.

7/8
Empty Ad Libraries
Of the eight UAE Microsoft / IT / cybersecurity training providers we scanned, seven run zero paid Meta ads. Zabeel is the only competitor running active campaigns. Cotec's only serious paid-social rival in the UAE is one school.
New Horizons
Dubai
0 Ads
REI
Abu Dhabi
0 Ads
Skill
Nexus
0 Ads
Knowledge
Academy UAE
0 Ads
NobleProg
UAE
0 Ads
AstroLabs
0 Ads
Curtin
Dubai
0 Ads
Zabeel
Institute
2 Active
Zabeel ad screenshot
Upload from Meta Ad Library
Direct competitor · Annotated

Zabeel — "AI for Logistics & Supply Chain"

"Smart procurement · AI warehouse ops · Logistics automation · Risk prediction."

1 Hook: "AI for [your existing job]" — speaks to working pros, not generalists.
2 System: Repeatable creative template — same format, swap profession.
3 Gap: Generic AI tooling, not Microsoft-native (Copilot Studio, Power Platform).
4 Cotec wins on: Microsoft Solutions Partner credibility + certification track.
Lane 01

"Microsoft Copilot for [your profession]"

Run the Zabeel formula, but on the Microsoft stack. Three SKUs to test: Copilot for Accountants, HR, Marketing & Sales Ops.

Lane 02

"Live but flexible" — evening cohorts

Firebrand owns "fast." Universities own "credentialed." Nobody owns evenings + cohort + real instructors for working pros.

Lane 03

Microsoft + AI Copilot, combined

Microsoft-cert houses skip AI. AI bootcamps skip Microsoft. Cotec sits in the middle as a Solutions Partner — search phrase nobody covers.

02 The system

Four phases. Each one gated.

A phase opens only when the previous one hits its number. No automatic escalation, no "we're running everything because the contract said so."

0
Foundation
1–2 weeks
1
Exam-Prep
Pilot · 6 weeks
2
Academy
Funnel + Ads
3
B2B + Bootcamp
LinkedIn + Test
Phase 0

Foundation

Tracking, landing pages, creative kit refresh, lead routing. AI-accelerated build.

Opens: Signature
Phase 1

Exam-Prep Pilot

UAE Meta. 20 creatives/mo. Validates the funnel on the lowest-friction product.

Opens: Phase 0 live
Phase 2

Academy

Long-form sales page, email + WhatsApp sequence, application flow, Meta + LinkedIn.

Opens: LP CVR ≥ 2%, CPL ≤ 200 AED × 4 wks
Phase 3

B2B + Bootcamp

LinkedIn outbound to UAE Microsoft cloud partners. Bootcamp paid test.

Opens: Cohort fills, ≤ 800 AED CPL, ≥ 6 enrolled
03 Why us

We've built this engine before.

A five-channel acquisition system for a $4,500 live IT bootcamp delivered $1.5M in pipeline across two consecutive quarters — same product shape as Cotec.

$1.5M
Pipeline delivered
5–9×
LTV : CAC on paid
7 mo
Engagement length
See the Elbrus Bootcamp case study
04 Pricing

Itemised. Phased. Stacked.

One-time setup is paid once. Each phase commits for 3 months from activation. Media budget paid by Cotec direct to platforms. AED throughout.

Phase Setup (one-time) Retainer / mo Media ceiling / mo Phase opens when
Phase 0 Foundation — tracking, landing pages, creative kit, lead routing 3,000 AED — — Signature
Phase 1 Exam-Prep Pilot — Meta Ads + 20 creatives/mo + LP CRO + reporting — 7,500 AED 6,000–12,000 AED Phase 0 live
Phase 2 Academy — funnel build + Meta + LinkedIn ads 4,500 AED + 6,500 AED + 10,000–15,000 AED LP CVR ≥ 2%
CPL ≤ 200 AED × 4 wks
Phase 3 B2B Partner — LinkedIn outbound + bootcamp paid test — + 6,500 AED + 5,000–8,000 AED Cohort fills
≤ 800 AED CPL, ≥ 6 enrolled
Total at full scope 7,500 AED 20,500 AED 21,000–35,000 AED All phases active

Photography & Videography (pass-through)

Trainer headshots, classroom B-roll, talking-head ad clips. Editing included. Minimum 3–4 hours per session. Invoiced at cost — no markup.

1,500 AED / hr
incl. editing
Reporting & cadence: Weekly Slack summary every Monday + bi-weekly strategy call (45 min). KPIs tracked: CPL, LP CVR, cost per enrolment, creative fatigue, cohort fill rate, B2B reply rate.
05 Scope

What's in. What's not.

Listed plainly so there's no ambiguity later. Anything in the right column can be added with a separate quote — nothing happens "for free as a favour."

✓ In Scope

  • Conversion tracking — GA4, Meta pixel, server-side, UTMs
  • Master landing page system (1 template + 2 variants)
  • Brand creative kit refresh (templates, copy patterns)
  • Lead routing — WhatsApp, email autoresponder, CRM intake
  • Meta ads management + 20 creatives/mo (incl. video)
  • Academy funnel — sales page, email seq, WA, checkout
  • LinkedIn outbound (Phase 3)
  • Bootcamp paid testing (Phase 3)
  • Weekly Slack reports + bi-weekly call

✕ Not in Scope

  • Stripe / PayPal merchant account setup
  • Course curriculum / instructor preparation
  • Full new brand identity
  • Organic social posting / community management
  • Influencer partnerships or PR
  • Photography production (quoted as pass-through above)
  • Park Rotana booking — Cotec books direct after gate
06 Get started

Three steps to live.

From signed agreement to live Phase 1 campaigns: 14 days from asset handoff.

1

Confirm & commit

Sign Phase 0 + Phase 1 (3-month commit). Process Foundation fee + first month retainer.

2

Grant & hand over

Meta Business Manager + ad account access. Domain DNS for landing pages. Brand assets, instructor headshots, bios.

3

Go live

Phase 0 delivered + Phase 1 campaigns live within 14 days. First Slack report end of week 1.

Ready? Let's Talk on WhatsApp

We usually respond within a few hours · +971 58 621 3939

Terms: Each phase commits for 3 months from activation · Monthly invoicing in advance, due within 5 business days · Ad spend paid by Cotec direct · 30-day notice after initial 3-month period · Phases open only when prior-phase thresholds are met