Cotec AZ-900 — Meta Creative Concepts · Phase 1
SF Agency · Cotec UK (Red Tulip Business Services Ltd) · Confidential

AZ-900 — Meta Creative Concepts

Phase 1 static creative set, mapped to the three AZ-900 Meta campaigns. Each mockup previews a Gemini prompt from the production sheet (Cotec_AZ900_Prompt_Sheet). Brand: deep teal, yellow accent, cream, Urbanist, circle motif — no people, no gradients, flat geometric.

Campaigns3 (IT · Switchers · B2B)
Creatives37 statics
FormatsFeed 1:1 · Story 9:16
GeoUK · US · UAE
Offer$265 · 10 June · 25 seats
Spec note vs the prompt sheet: these mockups use cotec.dev and a 95% pass rate (per the latest call). The production prompt sheet currently still says cotec.me and 96% in the on-image text — update those in the sheet before generating, or the rendered creatives will carry the old values. Hooks lead with the outcome; mechanics (prereqs, labs, schedule) live on the landing page. No "exams are rigged", no guarantees, no agitation blocks.
Campaign C1 · Segments 1 + 3 · Already in IT

IT Professionals

Failed-exam (Seg 1, Dan's #1) + already-using-Azure-wants-the-cert (Seg 3). Hook leads with "it's not your fault" / "get the cert your role should already have." 16 creatives.

Single creatives · Feed + Story
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AZ-900 · Microsoft Azure
Failed AZ-900?
It's not your fault.
Most courses skip the prerequisites the exam actually tests.
95% pass · 1,000+ alumni · $265
312 likes
learnwithcotec Failed AZ-900 once? You're in good company — and it's fixable. 95% pass · $265
Feed 1:1IT ProsF01-C1-A
"Failed AZ-900? It's not your fault."
Teal headline. The flagship Seg 1 hook — reframes failure as the training's fault, not the buyer's. Scroll-stopper.
Failed
AZ-900?
It's not
your fault.
Most prep courses skip the prerequisites Microsoft's exam tests.
95% pass · 1,000+ alumni · $265 online
Next cohort: 10 June →
25 seats · cotec.dev
c
learnwithcotec
Story 9:16IT ProsF08-C1-A
"Failed AZ-900?" — Story
Vertical of the flagship hook with a CTA button. Content inside the 9:16 safe zone.
c
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cotec
AZ-900 · MICROSOFT AZURE FUNDAMENTALS
Working with Azure.
Never got certified?
Most IT professionals delay it. Most regret it.
3 weeks · 8 hours total · $265 · online
MicrosoftHPIBMEY
Employers of past Cotec alumni
204 likes
learnwithcotec The cert your role should already have. 3 weeks · $265
Feed 1:1IT ProsF02-C1-B
"Working with Azure. Never certified?"
Cream layout, Seg 3 angle. Employer pills (Microsoft/HP/IBM/EY) carry the trust.
cotec
AZ-900 · MICROSOFT AZURE FUNDAMENTALS
Working with Azure.
Never got certified?
Most IT professionals delay it. Most regret it.
3 weeks · 8 hours · $265 online
MicrosoftHPIBMEY
95% pass · 1,000+ alumni
Next cohort: 10 June · $265
cotec.dev · 25 seats
c
learnwithcotec
Story 9:16IT ProsF02-C1-B
"Working with Azure" — Story
Cream story with trust strip + CTA. Vertical of the Seg 3 angle.
c
learnwithcotec
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95%
first-time pass rate
1,000+ people have passed AZ-900 with Cotec.
Most had failed somewhere else first.
AZ-900 ONLINE · 1.5H · 3 WEEKS · $265
486 likes
learnwithcotec 95% pass rate. 1,000+ alumni. AZ-900 in 3 weeks. $265
Feed 1:1IT ProsF03-C1-C
"95%" — pass-rate hero
Yellow callout. Pure typographic proof. Sheet says 96% — render at 95%.
cotec
95%
first-time pass rate
1,000+ passed AZ-900 with Cotec.
Most had failed somewhere else first.
AZ-900 ONLINE · 1.5H · 3 WEEKS · $265
Next cohort: 10 June → cotec.dev
c
learnwithcotec
Story 9:16IT ProsF03-C1-C
"95%" — Story
Vertical stat hero with CTA. Big number = the scroll-stop.
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MICROSOFT CERTIFIED
AZ-900
Azure Fundamentals
3 weeks · Online · $265
Get certified in 3 weeks.
Distance learning. 1.5h sessions. 95% pass rate.
377 likes
learnwithcotec Microsoft AZ-900 in 3 weeks. Distance learning. $265
Feed 1:1IT ProsF05-C1-E
AZ-900 cert badge
Circle badge motif = the brand device doing the work. Aspirational "get certified" pull.
cotec
MICROSOFT CERTIFIED
AZ-900
Azure Fundamentals
3 weeks · Online · $265
Get certified in 3 weeks.
Distance learning. 1.5h sessions. 95% pass rate.
Next cohort: 10 June → cotec.dev
c
learnwithcotec
Story 9:16IT ProsF05-C1-E
Cert badge — Story
Vertical badge + CTA. Dot-grid (tiny circles) = on-brand texture.
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c
Why do people fail AZ-900?
Other courses
✕Skip prerequisites
✕Drill facts, not scenarios
✕Non-native instructors
✕No labs or demos
Cotec AZ-900
✓Cover ALL prerequisites
✓Exam-scenario focused
✓Native English instructors
✓Hands-on labs + demos
95% pass · $265 · 10 June · online
529 likes
learnwithcotec It's usually the course, not you. Here's the difference. $265
Feed 1:1IT ProsF07-C1-D
"Why people fail AZ-900"
Side-by-side comparison. Names the failure causes, then Cotec's fix. No "rigged" language.
c
Why do people fail AZ-900?
Other courses
✕Skip prerequisites
✕Drill facts, not scenarios
✕Non-native instructors
✕No labs or demos
Cotec AZ-900
✓Cover ALL prerequisites
✓Exam-scenario focused
✓Native English instructors
✓Labs + demos
95% pass · $265 · 10 June
cotec.dev · AZ-900 online
c
learnwithcotec
Story 9:16IT ProsF07-C1-D
Comparison — Story
Vertical two-column. Same problem→fix logic.
Carousel · "It's Not Your Fault" (6 slides, 1:1)
F10-C1-CAR — Seg 1 flagship. Opens on the failure, walks through three diagnostic questions, pivots to the fix, ends on the offer. Swipe-through narrative.
You sat AZ-900.
You failed.
It's not
your fault.
Swipe to find out why →
Slide 1 · Hook
Ask yourself:
Did your instructor actually know the material?
Many AZ-900 courses are taught by people who've never run Azure in production.
Slide 2
Ask yourself:
Did the course cover what the exam actually tests?
The exam tests applied scenarios. Most prep only drills memorisation.
Slide 3
Ask yourself:
Did anyone walk you through the prerequisites?
Microsoft assumes prerequisite knowledge it never teaches. Cotec covers every gap.
Slide 4
Prerequisites ✓
Exam scenarios ✓
Native English ✓
Labs + demos ✓
95%
pass rate
1,000+ alumni
Microsoft · HP · IBM · EY
Slide 5 · The fix
cotec
Next cohort:
10 June 2026
25 seatsOnline$265
Get your seat → cotec.dev
Slide 6 · CTA
Campaign C2 · Segment 2 · Breaking into IT

Career Switchers

Non-IT, time-poor, cost-sensitive. Hook removes the three blockers — attention span, time off, money. The AZ-104 upsell funnel. 13 creatives.

Single creatives · Feed + Story
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Break into IT.
3 weeks. $265.
1.5 hours, twice a week. Your first Microsoft certification.
AZ-900
Microsoft cert
Online
distance learning
No IT
background needed
641 likes
learnwithcotec No IT background? Your first Microsoft cert in 3 weeks. $265
Feed 1:1SwitchersF01-C2-A
"Break into IT. 3 weeks. $265."
Flagship Seg 2 hook. Price + speed + low barrier all on the front.
cotec
Thinking about switching to IT?
Break into IT.
3 weeks.
$265OnlineNo IT background
1.5 hours, twice a week. Fits around work and family. AZ-900 Microsoft cert.
Start your IT career → cotec.dev
10 June 2026 · 25 seats
c
learnwithcotec
Story 9:16SwitchersF08-C2-A
"Break into IT" — Story
Vertical with the three barrier-busting pills + CTA.
c
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Follow
cotec
AZ-900 · MICROSOFT CERT
Your first Microsoft cert.
No IT background needed.
• 1.5h sessions, twice a week
• 3 weeks · 8 hours instruction
• AZ-900 exam-ready at the end
$265
vs $20,000+ bootcamps · vs 5-day intensives
418 likes
learnwithcotec $265 vs a $20k bootcamp. Same first step. cotec.dev
Feed 1:1SwitchersF02-C2-B
"First cert, no IT background"
Cream layout, price-anchored against bootcamps. The $265 floor is the message.
cotec
AZ-900 · MICROSOFT CERT
Your first Microsoft cert.
No IT background needed.
• 1.5h sessions, twice a week
• 3 weeks · 8 hours instruction
• AZ-900 exam-ready at the end
$265
vs $20,000+ bootcamps · vs 5-day intensives
Secure your seat → cotec.dev
10 June 2026 · 25 seats
c
learnwithcotec
Story 9:16SwitchersF02-C2-B
"First cert" — Story
Vertical. Course breakdown + price anchor + CTA.
cotec
The old way to
change careers:
$20,000 bootcamp
+ take a month off work
✕
5-day intensive
lose a week's income
✕
Self-study, async
5% completion rate
✕
Or:
1.5h · twice a week
3 weeks · $265
AZ-900 Microsoft cert. Online.
Next cohort: 10 June → cotec.dev
c
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Story 9:16SwitchersF08-C2-B
"Old way vs Cotec"
Story-only. Three rejected paths → the Cotec alternative. Objection removal.
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Your path into IT starts here.
1
Enrol in AZ-900
Distance learning · 1.5h sessions · Online
2
8 hours of instruction
Prerequisites · Labs · Practice exams
3
Pass AZ-900
Microsoft certified · 95% pass rate
10 June · $265 · 25 seats · cotec.dev
372 likes
learnwithcotec Three steps to your first Microsoft cert. $265
Feed 1:1SwitchersF07-C2-C
"3 steps to your first cert"
Numbered circles = the brand device + a clear, low-anxiety path.
Your path into IT starts here.
1
Enrol in AZ-900
Distance learning · 1.5h · Online
2
8 hours of instruction
Prerequisites · Labs · Practice exams
3
Pass AZ-900
Microsoft certified · 95% pass rate
Next cohort: 10 June 2026
$265 · 25 seats · cotec.dev
c
learnwithcotec
Story 9:16SwitchersF07-C2-C
"3 steps" — Story
Vertical step list + CTA.
Carousel · "You Don't Need It" (6 slides, 1:1)
F10-C2-CAR — kills the three blockers one slide at a time (attention span, day off, $20k), pivots to what they do need, ends on the offer.
Want to break
into IT?
You don't need what you think you need.
Swipe to see →
Slide 1 · Hook
You don't need:
The attention span for a 40-hour week of training.
Our sessions: 1.5 hours.
That's it. Twice a week.
Slide 2
You don't need:
A full day off work to start learning.
We fit around your week.
Evening sessions. No income lost.
Slide 3
You don't need:
$20,000 for a career bootcamp.
$265. That's the full price.
Microsoft AZ-900 cert included.
Slide 4
What you DO need:
1
1.5h · twice a week · 3 weeks
2
$265 total · no hidden costs
3
AZ-900 Microsoft cert at the end
No bootcamp. No career break. No IT background.
Slide 5 · The pivot
cotec
Your first
Microsoft cert.
10 June.
25 seatsOnline$265
Secure your seat → cotec.dev
Slide 6 · CTA
Campaign C3 · Segments 4 + 5 · Lead Gen

B2B — Partners & Teams

Microsoft Partner owners (MS-funded loop) + team managers (L&D budget). Runs as Meta Lead Ads. Hook: "Microsoft will fund it — we deliver the quality." 8 creatives.

Single creatives · Feed + Story
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Microsoft will fund
your team's AZ-900
certification.
We deliver the quality the funded providers don't.
95% pass · 1,000+ engineers · $265/person
MicrosoftHPIBMEY
128 likes
learnwithcotec Microsoft Partner? Get your team certified — funded. cotec.dev
Feed 1:1B2BF01-C3-A
"Microsoft will fund your team"
Seg 4 flagship — the MS-funded loop + the quality gap. Lead-ad creative.
cotec
Microsoft Partner? Running a team?
Microsoft will fund
your team's
certification.
We deliver what the funded providers don't.
95% first-time pass rate
25-seat cohorts · 3 weeks · Online
Microsoft · HP · IBM · EY alumni
Get a team quote → cotec.dev
c
learnwithcotec
Story 9:16B2BF08-C3-A
"Microsoft Partner?" — Story
Vertical lead-ad. Qualifies in the hook, proof boxes, quote CTA.
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For teams. For businesses.
Async training
5%
completion rate
Cotec cohorts
95%
pass rate
1,000+ engineers certified.
MicrosoftHPIBMEY
25-seat cohorts · AZ-900 online · $265/person
96 likes
learnwithcotec Async completion 5%. Our cohorts 95%. For teams. cotec.dev
Feed 1:1B2BF06-C3-B
"5% vs 95%"
Seg 5 (L&D) angle — the completion-rate gap async can't beat. Sheet says 96%.
For teams. For businesses.
Async training
5%
completion
Cotec cohorts
95%
pass rate
1,000+ engineers certified.
MicrosoftHPIBMEY
25-seat cohorts · $265/person
Get a team quote → cotec.dev
c
learnwithcotec
Story 9:16B2BF06-C3-B
"5% vs 95%" — Story
Vertical stat duel + quote CTA.
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Get 25 of your team
Azure-certified
in 3 weeks.
1.5h sessions. No days off work needed.
95% PASS · $265/PERSON · ONLINE
Enquire about team pricing →
73 likes
learnwithcotec 25 of your team, Azure-certified, in 3 weeks. cotec.dev
Feed 1:1B2BF03-C3-C
"25 of your team in 3 weeks"
Seg 5 (manager) — outcome + no-disruption + quote CTA.
cotec
Get 25 of your team
Azure-certified
in 3 weeks.
1.5h sessions. No days off work needed.
95% pass · $265/person · online
Microsoft will fund this for eligible Partners
Enquire about team pricing →
cotec.dev · info@cotec.uk
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Story 9:16B2BF03-C3-C
"25 of your team" — Story
Adds the partner-funding line. Quote CTA.
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Microsoft funds it.
$0 to you
(for eligible Partners)
We deliver it.
95% pass
1,000+ engineers
Microsoft · HP · IBM · EY
AZ-900 teams · 25 seats · $265/person
112 likes
learnwithcotec Microsoft funds it. We deliver it. Team AZ-900. cotec.dev
Feed 1:1B2BF04-C3-B
"Microsoft funds it / We deliver it"
Split panel — the whole B2B pitch in one frame. Funding + quality.
cotec
AZ-900 TEAMS · 25 SEATS · $265/PERSON
Microsoft funds it.
$0 to you
(eligible Partners)
Partner co-funding programmes
We deliver it.
95% pass
1,000+ engineers
MicrosoftHPIBMEY
Get your team certified → cotec.dev
c
learnwithcotec
Story 9:16B2BF04-C3-B
Split panel — Story
Vertical funding/quality split + lead CTA.