From £170/wk to £500+/wk on Meta — without losing the route.
A three-channel acquisition system — Meta, Google, SEO/GEO — built around the postcode data you already have. Density beats radius. Margin beats reach.
collection-van shot
Density, not radius. That's the unlock.
A £170-a-week budget pulling nine orders at £150 AOV is a healthy ROAS. But the targeting is leaking margin every time a van drives ninety minutes for a £100 job. You already know which postcodes pay. Most agencies don't know what to do with that.
Radius-based, interest-led targeting
20-mile geo-radius. Van leaves at 9am, sits in traffic, picks up one £100 service in zone 6. Driver pay + fuel + van time eats the margin. Good ROAS on paper, thin profit in practice.
Postcode-led, density-first targeting
Ads served only in your priority postcodes — the ones your data already proved are profitable. Multiple bookings clustered per route. Same van, same driver, two-to-three pickups per loop.
Meta Ads — postcode + lookalike layered
Geo-fenced to your profitable postcodes. Layered with lookalikes of past high-AOV customers. Creative tested weekly — UGC, before/after, convenience-led hooks. No more "interest-only" guesswork.
Google Ads — intent + 3–4 LPs to test
You're already at £1,200/wk on Google. We rebuild the campaign structure around bike type + service intent, paired with 3–4 dedicated landing pages — built by us, included — to test which angle converts hardest.
SEO + GEO — own "bike repair [postcode]"
You confirmed SEO hasn't been touched. Local-pack rankings for "bike repair near me" and postcode-level pages compound monthly — and AI search (ChatGPT, Perplexity, Google AI Overviews) is the next surface to win.
Three channels. One launch. Compounds monthly.
No phased gating. Meta, Google and SEO all kick off in week one — they reinforce each other. Meta builds postcode awareness, Google captures the resulting intent, SEO compounds in the background.
Foundation
Free Meta audit. Tracking validated (GA4, pixel, GTM). Postcode data turned into geo-targeting sets.
Launch
Meta + Google rebuilds live. 3–4 LPs split-testing. SEO on-page begins. First creative batch out.
Optimise
Postcode-level cuts. Creative fatigue tracked. LP winners scaled. SEO ranking deltas measured.
Compound
Push Meta to £500/wk. Google + SEO compound in parallel. Quarterly review on second location.
We've run this exact playbook on a hyper-local service.
Postcode-precision targeting on a premium service business — exactly the shape of Bike Hero. We pushed a Dubai client running a commoditised, location-bound service to 6–7× ROAS by stripping the radius and rebuilding around affluent zones.
Case studies and creative samples already shared. We've worked across service businesses, e-commerce and online education — but the pattern that maps best onto Bike Hero is the premium, location-bound service play. Same problem, same fix: data-led postcode targeting, ruthless creative iteration, weekly review.
Itemised. Channel-by-channel.
Take Meta on its own, take all three together, or start with two and add the third later. Month-to-month — no lock-in, no commitment beyond the rolling month. Ad spend paid by Bike Hero direct to Meta and Google. GBP throughout.
| Channel | Setup (one-time) | Retainer / mo | Recommended ad spend / mo |
|---|---|---|---|
| Meta Ads Campaign rebuild · postcode + lookalike targeting · creative production · weekly optimisation | Included | £1,200 | £1,000–£2,000 |
| Google Ads Account rebuild · search + Performance Max · 3–4 landing pages included · weekly optimisation | £600 | £1,200 | £2,000–£3,000 |
| SEO / GEO Technical + local SEO · postcode landing pages · GEO (AI search) optimisation · monthly content | £600 | £1,200 | — |
| All three channels | £1,200 | £3,600 / mo | £3,000–£5,000 (your card) |
3–4 Google Ads landing pages — included
Built by us. We iterate on them throughout the engagement. (We don't continue maintaining them after we stop working together — they're yours to keep, hosted on your stack.)
Meta creative production — included
Static ads, motion graphics, AI-accelerated variants. Volume scaled to test velocity, not to an arbitrary count. If we need real-shot UGC of your mechanics, that's a separate spec — quoted at cost, no markup.
Weekly Slack report + bi-weekly strategy call
Monday morning summary: spend, leads, CPL, route-level performance, what we're changing this week. Bi-weekly 45-min call to plan ahead and answer questions.
What's in. What's not.
Listed plainly so there's no ambiguity later. Anything in the right column can be added with a separate quote — nothing happens "for free as a favour."
✓ In Scope
- Free Meta Ads Manager audit (on viewer access)
- Conversion tracking — GA4, Meta pixel, GTM, server-side where applicable
- Meta Ads — campaign rebuild, postcode + lookalike targeting, weekly optimisation
- Meta creative production — static + motion, AI-accelerated
- Google Ads — account rebuild, search + Pmax, weekly optimisation
- 3–4 Google Ads landing pages built + iterated during engagement
- SEO — technical audit, on-page, local SEO, GBP optimisation, postcode landing pages
- GEO — AI-search visibility (ChatGPT, Perplexity, Google AI Overviews)
- Monthly SEO content (2–3 pieces / mo)
- Weekly Slack reports + bi-weekly strategy call
✕ Not in Scope
- Ongoing landing page maintenance after engagement ends
- Full website redesign or rebuild
- Real-shot UGC / mechanic videography (pass-through quote)
- Organic social posting / community management
- Email marketing or CRM build (Klaviyo, HubSpot, etc.)
- Influencer partnerships or PR
- Booking-system or merchant-account setup
- TikTok / YouTube ads (can be added — separate quote)
Terms: Month-to-month — no lock-in · Monthly invoicing in advance, due within 5 business days · Ad spend paid by Bike Hero direct to Meta and Google · 30-day notice to pause or stop · Landing pages remain yours after engagement ends, ongoing maintenance not included